ILYA KRAVCHIK
E-learning designed for real impact
MY Approach
My approach is learner-centered and performance-focused, using story-driven scenarios with clear narrative arcs and believable personas to build context, decision-making, and transfer. I bring graphic design rigor to learning UX, using visual hierarchy, consistency, and accessibility to reduce cognitive load and clarify the path through the experience. I use scenario-based learning, and data-informed iteration to align content with business goals and measurable outcomes, while keeping the experience coherent, engaging, and brand-aligned.
Featured project
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Featured project ✳︎
Culture shock abroad
Goal: Create an eLearning module to help students identify, understand and overcome culture shock abroad.
Role: Instructional Designer, Illustrator, Graphic Designer, Interviewer.
Outcome: This module resulted in a 40% improvement in student preparedness, measured by post-course surveys.
Software used:
Articulate Storyline 360 & Rise 360
Adobe Illustrator & Photoshop
Adobe Premier Pro & Audition
Midjourney
OTHER PROJECTS
adviser training
Goal: Design an eLearning module that improves the performance of LAC advisers by simulating an actual adviser-student interaction.
Role: Instructional Designer, Illustrator, Graphic Designer
Outcome: Newly hired advisers felt more comfortable in their first advising sessions and reported high conversion rates in post interviews.
Software used:
Articulate Storyline 360 & Rise 360
Adobe Illustrator & Photoshop
Adobe Premier Pro & Audition
Midjourney
BUSINESSES I HAVE PARTNERED WITH
ABOUT ME
A good Learning Experience Designer is, first and foremost, a good storyteller. We’re drawn to strong narratives, which is why we remember tales like Hansel and Gretel and what happened to the three little pigs since childhood.
My approach is to layer my background in graphic design, film and behavioral psychology to develop a learning experience in a similar way that movie narratives are developed. I design the characters and draw out storyboards to create a captivating experience that will hook the user emotionally and keep them engaged.
I structure scenario-based learning as a kind of Hero’s Journey, with a call to adventure, knowledge gathering, the darkest hour, and a resolution. I combine learning objectives, assessments, and accessibility, while using visual hierarchy and cognitive load management to keep the experience focused, human-centered, and tied to real performance.
WHAT MY CLIENTS ARE SAYING
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FRANCIS R. CRISTOBAL
IT Administrator at University of Hawaii in Hilo
“Ilya played an integral role in our department serving as a lead learning experience designer and consultant. He worked on the “Rapid Ohia Death” project that was a finalist at the PEARC 2023 conference. He has a wide skillset, ranging from instructional design to graphic design to multimedia, photography and videography.” -
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Mark Byart
Senior Front-End Developer at University of Minnesota Law School
“I had the pleasure of collaborating with Ilya on several projects. He was integral in making eLearning and design decisions during a revamp of the Learning Abroad Center’s website. It was well received with traffic and click-through rates going up by 18%.” -
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Emily Newhall
Editor & Social Media Strategist at University of Minnesota
“ Ilya has been a strong creative force using his graphic design and story telling expertise to create great content.” -
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Kimberly Hindbjorgen
Curriculum Integration Director, DIS Study Abroad in Scandinavia at University of Minnesota
“Ilya is a great instructional designer, with a clear vison and focus on delivering excellent results.”
tools i use
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Photoshop
Illustrator
Captivate
Premier Pro
Audition
Firefly
InDesign
XD
Dimension
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Storyline 360
Rise 360
Review 360
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Canvas
D2L
Google Suite
Microsoft Office Suite
Basecamp
Figma
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Midjorney
Chat GPT
Adobe Firefly
Claude
Nano Banana
Elevenlabs
Let’s Work Together
